You alphabetized your spice rack.
You are becoming a real adult.
Somewhere between your first apartment and your first mortgage, you'll start making decisions your parents used to make for you. This is a field guide to the one most people put off the longest — and it's cheaper than you think.
The Adulting Milestones
Adulthood doesn't arrive all at once. It shows up in stages — and each one quietly raises the stakes on "what happens if I'm not here." Tap a card to see the product that fits.
The math nobody explained to you
10–12x
how much young adults overestimate the cost of term life insurance by
LIMRA / Life Happens, 2025
54M
Gen Z and Millennials who say they need coverage and don't have it
LIMRA / Life Happens, 2024–25
~39%
of Gen Z own life insurance, vs. ~56% of Boomers
LIMRA / Life Happens Barometer
~$1/day
is roughly what a healthy 20-something pays for real coverage
illustrative — get an actual quote
Mythbusting, for people who hate being lied to
A lot of what you "know" about life insurance is either outdated or just wrong. Let's fix that.
It's for anyone someone else depends on financially — a partner splitting rent, a co-signer on your car, parents you help support. If your absence would leave someone else holding the bag, this applies to you.
Okay, you've officially adulted enough for today.
No spam, no pressure, no guy in a polo shirt cold-calling you at dinner. Just a real number, from a real person, whenever you're ready.